How We Work
We understand your operation before we recommend a solution.
We start by understanding your guest journey, technology, operations and revenue opportunities. Then we recommend what we believe will create measurable value — whether that means improving your existing technology, integrating new tools, or building something custom.
The process
How we work
A practical process designed to find opportunities before asking you to buy anything.
- 01
Pre-audit
We start with questions, not assumptions.
After reviewing your website and existing information, we create a list of custom questions that help us understand how your operation works and where opportunities may exist.
- 02
Audit Call
We discuss the operation.
We go through the audit questions together and begin building the analysis. You can also send additional information such as links, documents, dashboards or other materials that may help us understand the business.
- 03
Formal Recommendation
We identify where value is being lost — and where it can be created.
We look across the entire guest journey to identify revenue leakage, direct sales opportunities, operational inefficiencies, customer lifecycle opportunities and areas where technology can improve the operation.
- 04
Technology Stack Recommendation
Technology should serve the operation — not the other way around.
We are technology agnostic. We want to be the bridge between what is technically possible and what actually works in a real hospitality operation.
- Use your existing technology
- Integrate additional platforms
- Work with our technology partners
- Build custom tools when necessary
- 05
Proposal & Implementation
We prefer to work like an owner's representative, not a consultant.
When custom work makes sense, we provide a formal proposal and can help implement the strategy.
- Technology implementation
- Integrations
- SOP development
- Database architecture
- CRM automations
- Guest communication workflows
- Dashboards and reporting
- Custom operational tools
- Technology strategy and implementation
The emphasis is on implementation, not simply delivering a report and leaving the client to figure out what happens next.
The important part
We take the risk first.
Value first. Proposal second.
We don't charge for our basic auditing and recommendation services, and we can provide some basic CRM automations without charge.
We only charge for custom work, which is presented as a formal proposal.
That means we are willing to understand the operation and demonstrate where we believe we can create value before asking the client to commit to a larger engagement.
Not another technology vendor. Not another consultant.
Operator mindset
We understand that technology only matters when it improves the actual operation.
Technology agnostic
We don't start with a platform we need to sell. We start with the problem and determine what technology makes sense.
Implementation focused
We don't just tell you what should be done. When appropriate, we can help build, integrate and implement the solution.
The guest journey
We look at how the entire guest journey connects.
- 01
Demand Generation
- 02
Website
- 03
Reservation
- 04
Pre-arrival
- 05
Check-in
- 06
Stay
- 07
Upsells
- 08
Guest Communication
- 09
Check-out
- 10
Post-stay
- 11
Repeat Booking
Opportunities rarely exist in only one part of the operation. We look at how the entire guest journey connects.
Let's see what we can find.
Start with an honest look at your operation. We'll identify where we think there are opportunities before discussing what it would take to implement them.
No commitment. No upfront audit fee.