Build a better direct sales engine for your property.

We help independent hotels, boutique hotels, and STR operators increase direct sales, reduce OTA commissions, and generate more revenue from the guests they already have.

We combine customer lifecycle marketing, sales funnel strategy, revenue opportunities, and technology to build a better commercial operation.

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The problem

OTAs bring you guests. But after that, do you really know your customers?

Every reservation is an opportunity to build a relationship, increase revenue, and create the next booking. But for many independent hospitality businesses:

Direct bookings are too low
OTA commissions keep eating into revenue
Guest data is scattered
Guest communication is inconsistent
Upsells are missed
Repeat guests are not actively converted
Sales and operations are disconnected
Technology exists, but isn't working as a system

The problem isn't necessarily a lack of software. It's the lack of a commercial strategy connecting everything together.

The OH way

We build a complete commercial system around your property — not just software.

We can work with your PMS, CRM, booking engine, WhatsApp, email platform, automation tools, analytics, or other systems — and add new technology only when it makes sense. From the first booking to the next reservation.

Diagnose

We analyze your property, guests, sales channels, customer journey, and existing commercial process.

Understand

We identify who your guests are, how they book, what they buy, and where the relationship is being lost.

Find Revenue

We identify opportunities for direct bookings, upsells, repeat business, better conversion, and improved guest communication.

Design

We build a practical customer lifecycle and sales funnel strategy around your operation.

Implement

We help put the strategy into operation using the software and technology that best fits your business.

Measure

We track the results — direct bookings, commissions, conversion, upsells, repeat guests, and revenue.

What we work on

Let's look at all your KPIs, marketing, and technology together in one system.

Direct Bookings

Reduce OTA dependence
Improve website conversion
Build direct booking strategies
Convert previous guests into direct customers

Customer Lifecycle

Pre-arrival communication
In-stay engagement
Post-stay follow-up
Repeat guest campaigns
Guest segmentation

Upsells & Additional Revenue

Early check-in
Late check-out
Extra nights
Packages
Experiences
Property-specific opportunities

Sales Funnel

Acquisition
Conversion
Booking
Guest communication
Retention
Repeat sales

We recommend the technology that makes sense for your operation.

Before & after

Before

The OTA owns the customer relationship.
Another booking means another commission.
Guest information is scattered.
Communication is manual.
Upsells are inconsistent.
Previous guests disappear after checkout.
Technology operates in silos.

After

You build a direct relationship with your guests.
More bookings come directly to you.
Guest data becomes commercially useful.
Communication follows the customer lifecycle.
Upsells become part of the sales process.
Previous guests become future customers.
Technology supports the strategy instead of creating more complexity.

Our experience

We don't just consult. We operate.

OpenHospitality also operates a small portfolio of hospitality properties. That means our recommendations come from working with the same challenges our clients face: occupancy, commissions, direct bookings, guest communication, upsells, operations, technology, and profitability.

We understand the difference between a strategy that looks good on paper and one that can actually work inside a hospitality operation.

Who we help

Independent Hotels

Increase direct bookings, reduce OTA dependence, and build stronger relationships with guests.

Boutique Hotels

Turn a differentiated guest experience into repeat business and additional revenue.

Inns & Bed-and-Breakfasts

Professionalize sales and guest communication without losing the personal touch.

Short-Term Rental Operators

Build a commercial system across multiple properties and reduce dependence on marketplace commissions.

Small Hotel Groups

Create a consistent commercial strategy across multiple properties without building a large internal team.

Vacation Rental Portfolios

Increase repeat business, upsells, and direct relationships across your portfolio.

Our approach

Independent advice. Practical strategies. The right technology.

We are not a SaaS company. We don't make our money by convincing you to buy another platform.

Our job is to understand your business, identify the opportunities, develop the strategy, and help you implement it.

Sometimes that means using the tools you already have.
Sometimes it means adding automation.
Sometimes it means changing the sales process.
Sometimes it means replacing technology that isn't working.
The strategy comes first. The technology comes second.

Latest thinking

All articles

Do you always know when you have a repeat guest?

August 2026 · 2 min read

Free diagnostic

Where is your property losing revenue?

Tell us about your property, your guests, and how you currently generate bookings. We'll review your operation and identify potential opportunities across:

Direct bookings · OTA commissions · Customer lifecycle · Upsells · Sales funnel · Guest retention

Then we'll discuss what we found.

Start Your Free Diagnostic

No software purchase required · No obligation · Independent consultancy